Just a few things. It’s 2013!! Yes 2013 people and if you haven’t even looked at how mobile is changing and will forever change your marketing plan, then quite frankly you are operating at a disadvantage.
Mobile has been taking the world by storm. Mobile ad spending is this space has increased from 1 billion to just over 4 billion in 2012, and digital advertising has broken the 100 billion mark! Another great statistic that proves how valuable having a mobile strategy is that, 23.14% of web site visits in December 2012 came from mobile devices, an 84% increase over December 2011 and a 283% increase over January.
There are many ways to draw strategy from mobile; advertising, content, web and native apps, social. You may just want to make sure your web site is optimizing in a mobile browser and that all your email marketing programs are designed for mobile. The second screen experience is taking a backseat and our mobile devices are now riding shotgun in most cases.
Here is also a nice chart on what companies are using to increase their mobile value as brands.
As 2013 begins to chug along and another year literally flies by I find it important to reflect on trends of the past and see how they measure up to the future. The digital landscape is forever evolving and social is for sure in that same boat. If your company has not even looked at digital and social as an engaging inbound method here are some key facts that may help guide you in that direction.
Here is an informative Infographic lending some useful statistics on social. These will not guide your strategy but will help you understand this space a bit more. Cheers!