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Why Mobile is critical.

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Just a few things. It’s 2013!! Yes 2013 people and if you haven’t even looked at how mobile is changing and will forever change your marketing plan, then quite frankly you are operating at a disadvantage.

Mobile has been taking the world by storm. Mobile ad spending is this space has increased from 1 billion to just over 4 billion in 2012, and digital advertising has broken the 100 billion mark! Another great statistic that proves how valuable having a mobile strategy is that, 23.14% of web site visits in December 2012 came from mobile devices, an 84% increase over December 2011 and a 283% increase over January.

There are many ways to draw strategy from mobile; advertising, content, web and native apps, social. You may just want to make sure your web site is optimizing in a mobile browser and that all your email marketing programs are designed for mobile. The second screen experience is taking a backseat and our mobile devices are now riding shotgun in most cases.

Here is also a nice chart on what companies are using to increase their mobile value as brands.

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millermedia7 is a Top Mobile App Development Companies In New York

Looking back at Social 2012

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As 2013 begins to chug along and another year literally flies by I find it important to reflect on trends of the past and see how they measure up to the future. The digital landscape is forever evolving and social is for sure in that same boat. If your company has not even looked at digital and social as an engaging inbound method here are some key facts that may help guide you in that direction.

Here is an informative Infographic lending some useful statistics on social. These will not guide your strategy but will help you understand this space a bit more. Cheers!

Happy Holiday email marketing fail or win?

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Tis the season to bring forth Holiday cheer, and your business may be sending some of that cheer to you through an email. Now, I can certainly attest that I thoroughly enjoy sparkle and magical joy of the Holidays but I can easily be turned off by poor user experience or an over sales-y approach. I can also understand that you may want to share all of your successes of 2012 in some sort of long format video but people can we please keep it to 90 seconds. You can certainly increase conversion with having your email wrapped up nicely with a bow, figuratively speaking of course.

Here’s a diagram that can help you get the best out your email marketing efforts and keep the joy coming through 2013!

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Stratospheric

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We have arrived, millermedia7 is a full service digital design agency focused on bringing your brand to life online. We’ve been around since 2009 and have worked with some really awesome people along the way. You may ask “what’s the 7 all about” well I can tell you it’s more than just a lucky number. The 7 signifies our seven tenets of brand, it’s kind of a framework that guides your business to brand freedom and the idea of building equity and value in what you’re trying to do. We have a proven process that is progressive and nimble and will bring your brand to the next level a sort stratospheric rise as we put it.

We have a great team of strategists, designers, developers and technology teams that work in perfect cohesion to deliver amazing experiences. Our company believes in social, video, tech, and phenomenal user experience. I welcome you to learn more about us or sit down with one of us for a coffee or pastry, or both! I look forward to uncovering some great conversation and hopefully solving problems that can benefit you moving forward.