Tis the season to bring forth Holiday cheer, and your business may be sending some of that cheer to you through an email. Now, I can certainly attest that I thoroughly enjoy sparkle and magical joy of the Holidays but I can easily be turned off by poor user experience or an over sales-y approach. I can also understand that you may want to share all of your successes of 2012 in some sort of long format video but people can we please keep it to 90 seconds. You can certainly increase conversion with having your email wrapped up nicely with a bow, figuratively speaking of course.
Here’s a diagram that can help you get the best out your email marketing efforts and keep the joy coming through 2013!