The most popular question we’re getting asked these days is…. Should my company build a Native App or Mobile Web App? There are plenty of reasons to go one way or the other. If you’re tight on budget you’re best served with a Mobile Web App - if you have solid analytics that says that 90% of your mobile site traffic is from an iOS device then go native. But a new piece of research from Adobe is adding in another serious factor: “Nearly half of all mobile shoppers are interested in using apps instead of a mobile browser (45% of tablet shoppers and 49% of smartphone shoppers). Smartphone shoppers cite the slow speed of browsers and the ease of navigation on apps as reasons for their interest in using apps and digital catalogs.” - From the 2013 Digital Publishing Report: Retail Apps & Buying Habits Interested in going Mobile with your online store? What’s your perspective….does this shift your focus from mobile browser to app? Does this open up the budget conversation more when real revenue is on the line?