WITH AN EFFICIENT & TARGETED CAMPAIGN
COMMERCIAL ELECTRIC VEHICLES
EXPOSURE
& BRAND
RECOGNITION
Problem
Our Electric Vehicle client was a young start-up. They lacked the necessary brand exposure to reach key investors and to generate leads for the business.
INCREASED BY
OVER 300%
Process
We started with the market research to better understand each of their audience groups. We built out a marketing strategy to reach each audience group with unique messages specific to these individuals. We used a multi tactical approach knowing that these individuals could be found across the internet through search, social, video and display ads.
Our creative team took a fresh approach to the ad creatives. Less focus on the actual vehicles and a strong focus on the value that electric vehicles has on our environment and community. These ads delivered exceptional results.
As a start up their funds were limited. We started with identifying key markets that were early adopters to electric vehicles. We were able to quickly ramp up their website traffic resulting in an immediate growth in inbound leads.
Result
Their website traffic increased by over 300%. They secured a number of key national brands that were pivoting from fuel based vehicles and replacing with electric last stop vehicles in their fleets. Their CSO shared that our attentiveness, flexibility, creative designs and analytics were instrumental in their early and fast growth.
