If you’re looking to reach out to the younger generation of consumers, the two groups that spring to mind are most likely Gen Z and Millenials. While these two groups are often lumped together, they’re quite different in their values, behaviors, and attitudes. However, one thing they have in common is their love for video content.
Video marketing has become increasingly popular among younger generations, allowing them to consume information quickly and efficiently. But, how can you create video content that will grab their attention and resonate with them? Here are some tips to help you get started.
Keep it short and sweet
Attention spans are getting shorter and shorter according to a recent study, in 2004 the average attention span on a screen was 2 ½ minutes, fast forward to today, and the average attention span has decreased to 47 seconds. So, you need to get your message across quickly. Aim for videos that are under a minute, and use attention-grabbing visuals and captions to keep viewers engaged.
Make it visually appealing
Gen Z and millennials are visually driven, so make sure your videos are visually appealing. Use bright, bold colors, and interesting animations to draw their attention. You can also experiment with different camera angles and perspectives to create a unique and captivating viewing experience.
Younger generations love humor, so don’t be afraid to inject some into your videos. Use memes, pop culture references, or funny situations to create a more lighthearted tone. Just make sure the humor is appropriate for your brand and audience.
Authenticity is key when targeting younger generations. They can spot inauthenticity a mile away and don’t respond well to it. So, be true to your brand’s values and beliefs, and don’t try to be something you’re not.
Make it shareable
Lastly, make your videos shareable. Gen Z and millennials love to share content on social media, so make sure your videos are easily shareable across different platforms. Include social sharing buttons and encourage viewers to share your videos with friends and followers.
In conclusion, video marketing is a powerful tool for targeting Gen Z and millennials. But, to be successful, you need to create videos that are short, visually appealing, humorous, authentic, and shareable. By following these tips, you’ll be well on your way to creating video content that resonates with younger generations and drives engagement and conversions. Good luck!