fbpx
Category

Animation

The State of UX for 2021

The State of UX for 2021

By Animation, digital transformation, experience design, rapid prototyping, UX One Comment

UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online; they’ve started to think and behave differently. Naturally, the coronavirus situation has impacted the current state of UX and formed a foundation for the UX trends of 2021.

This article outlines the main 2021 user experience trends that we believe will dominate and are likely to shape the year to come. Take a look and see which trends you can make use of to outrun your competitors and stand out from the crowd.

Voice interfaces

We’ve talked about voice user interfaces (VUIs) in our State of UX for 2020 projection article. As this year has shown, voice commands remain one of the hottest trends in UX design. It’s safe to say that you shouldn’t ignore it for the coming year.

There’s no doubt that, in 2021, voice chatbots and virtual assistants will keep growing in popularity. Users continue looking for simplicity and efficiency when it comes to digital experiences. Market demand, high expectations, and the rapid development of artificial intelligence technologies have left brands no choice but to include voice-based features in their products.

Already, numerous businesses are laying the groundwork for widespread VUI implementation. For instance, Starbucks has introduced an AI-based chatbot called My Starbucks Barista. Its goal is to improve the coffee-ordering experience by allowing users to buy their favorite beverages via voice commands.

Minimalistic UI

Minimalism is probably one of the most noticeable trends in visual design these days. Users are experiencing a constantly growing number of critical messages that website owners want to deliver. Cookie popups, discount ads, and various notifications aim to engage and convert website visitors, but they also exhaust our attention. This is where minimalistic user-centric design comes to the fore.

But “minimalistic” doesn’t mean “dull” or “primitive”; it means “elegant” and “efficient.” Although a limited number of colors, design elements, and bright combinations is a must, UX designers can still play with proportions and compositions. Besides, the functionality of elements comes to the forefront, and the ability to properly highlight product features and deliver the right message requires a lot of creativity. Components with only decorative purposes, on the contrary, are gradually losing their relevance.

Minimalistic UI
Image source: tubicstudio.com

Clarity of content, messages, and navigation is another important aspect of the minimalistic approach to UX design. Information overload is a pain for most modern audiences – meaning that website owners should strive to make their UX writing clear and concise.

Negative space

Negative space is a big UX design trend that has grown out of the market demand for minimalistic UI. Simply put, negative space is the empty areas on page layouts either around the objects (macro space) or inside them (micro space). It has already become a separate design element that plays a vital role in visual aesthetics and user experience optimization. Google’s homepage, Apple’s official store, and some websites made in Webflow are great examples.

Leaving some space empty, adding “silence” in the design, must always be meaningful. Otherwise, users can perceive it as a lack of information. The main function of the negative space is to declutter a web page in order to draw users’ attention to crucial objects and messages. Establishing a sharp content hierarchy helps UX designers draw the user’s focus on what’s most important.

Negative space
Image source: dreamerux.com

The negative space is also sometimes referred to as “empty space” or “white space.” All these terms are interchangeable. When the space is free of elements and you can also use this user experience trend in dark mode or with any other color.

Imperfect elements

Online experiences after the COVID-19 pandemic will not be the same as those we got used to. UX design reflects the imperfection in a relatable way. To make the brand’s digital presence more relatable, designers intentionally implement some “imperfections” in layouts. It may be anything, from hand-drawn objects to extraordinary elements in compositions or proportions.

Imperfect elements in ui
Image source: mailchimp.com

In general, imperfect design can be an excellent way to demonstrate the brand’s identity and highlight its uniqueness. However, if you want to apply this UX trend, you have to remember one critical rule: there needs to be a balance. It won’t work if you overdo things.

Neumorphism

The neumorphic style is a combination of two other massive approaches in UI design,  skeuomorphism and flat design, which are often considered opposite to each other. Skeuomorphism is all about mimicking real-world objects and the way we interact with them.

It was popular a few decades ago when hyperreal elements were necessary to create an intuitive and user-friendly UI. A trash bin is one of the examples. On the other hand, flat design is a more recent, simplistic concept centered around two-dimensional elements, minimalism, and bright colors.

Neumorphism takes the best of both worlds. It uses graphic-intense elements, shadows, and gradients to make buttons and cards resemble the objects in nature while not precisely recreating them. The neumorphic style doesn’t push realism to an extreme extent. Instead, it strives to achieve a “soft” look with pale colors and subtle contrast.

Neumorphism
Image source: justinmind.com

Neumorphism has been one of the most discussed topics among UI/UX professionals for the last year or so. While there are still not many real digital products whose user interfaces follow this approach, a lot of designers are excited about this concept. Professional platforms like Behance and Dribbble already contain a number of neumorphism examples. So we have all reasons to believe that this trend will finally find its place in our phones and laptops in 2021.

Neumorphism
Image source: dribbble.com
Image credit: Varsha Singh

3D elements and parallax

Parallax effect and 3D elements are not something entirely new in UX design. We have already seen how they are implemented in many web design solutions. However, we still observe these user experience trends marching ahead in popularity.

First, it’s a significant increase in use. Today, 3D elements and the parallax effect are no longer fancy exotic things on the web. They’re more commonplace, especially on websites and apps representing fashion and e-commerce brands that want to stand out.

3D elements in ui
Image source: uxdesign.cc

Another tendency is the attempt to combine a parallax effect and 3D graphics in one interface. When you use parallax scrolling, the background of a web page and foreground elements are moving at a different speed. It alone creates a feeling of depth. By adding 3D objects to this effect, you can create a truly immersive experience that will stay in users’ memory for a long time.

parallax scrolling
Image credit: toyfight.co

Asymmetry

As the screens of our devices become wider, it’s given rise to the asymmetrical trend in UI/UX design. In general, asymmetry is an attribute of brutalism, a style in art and web design that is opposite to minimalism. However, if used separately from other brutal design elements, it can make your website look interesting while allowing it to remain subtle and elegant.

asymmetrical trend in UI/UX
Image source: i.pinimg.com

The UI/UX trend for asymmetrical layouts is often implemented along with other creative web design techniques, such as a broken grid, overlapping elements, and split screens. You can also apply asymmetry to typography. If done right, it will make your brand messages more noticeable and memorable.

asymmetry in typography
Image source: dribbble.com

However, it’s vital to keep in mind that asymmetrical design doesn’t mean “randomly placed UI elements.” The unusual way of locating objects on layouts should guide a user’s eye in the right direction and help a brand emphasize important information.

Animations

Today, when we enter a random website on the internet, chances are we’ll see GIFs, micro animations, animated illustrations, or some other elements of motion design. Animations remain popular in user experience design, and the frequency of their use keeps growing.

Besides being visually attractive, moving objects can improve user engagement and simplify navigation. They can also breathe life into digital products or services – making them more personable.

Animations in ui
Image source: justinmind.com

If you want to use this software development trend in user interface design, it’s critical to do it wisely. Objects that float on a screen with no particular purpose can confuse visitors, prompting them to leave a web page even sooner than they’ve planned. Animation elements shouldn’t make user interfaces unnecessarily complicated, either. They always must be relevant, valuable, and smooth.

Information architecture

Information architecture is the way different pieces of content are organized and structured on a page. It’s an essential element of user-centered design (UCD) that aims to make digital environments more comfortable for users. Building an effective, useful, and coherent information architecture is a mandatory stage of the UCD process, along with user research and usability testing.

Information architecture
Image source: XD Ideas

To create a decent information architecture, UX designers need to have a solid understanding of the product’s target audience, their behavior, and the reason they use a digital solution. Users should be able to achieve the desired result without it taking too much effort. That’s why the user's goals, clear navigation, and content representation (including blind-spot monitoring) must always be taken into account at the wireframes stage of the design process.

Final thoughts

We created this projection article to give you a leg up in today’s hyper-competitive digital world. All UX trends mentioned here can definitely improve the user experience of practically every software solution or website. They can also make your product more visually attractive to its target audience, even when user expectations are high.

Nevertheless, the past year showed us that it’s impossible to anticipate everything. So, we’ll keep you in the loop and provide a regular update on what’s happening in the UX area.

Looking for a professional team to build your next digital product? We are ready to help!

How Animations and Interactive Web Design Make Better Digital Products

How Animations and Interactive Web Design Make Better Digital Products

By Animation, UX No Comments

Motion design and interactive web design has become extremely popular in the last twelve months. More and more websites use different types of animations, videos, and 3D objects to create a truly unique user experience. Browser performance has also increased and web technologies have evolved significantly. This, coupled with the much-anticipated arrival of 5G internet, allows website owners to keep up with the current trends with no harm to the load speed. In this blog post, we’ll explain how you can make your website stand out with the help of interactive and animated elements. We’ll also share some examples of digital products that already use such elements in quite impressive fashion.

Hover states

Hover states, also known as hover effects, are among the most common CSS animations on the web today. You’ve probably seen them, too. Remember the time when you placed your pointer over something and it changed or moved even though you didn’t click or drag anything? That’s a hover interaction animation you see in interactive web design. It’s used for many purposes. For instance, e-commerce stores often implement hover effects to show what an item looks like in different colors or from different angles.

hover states
Image source: econsultancy.com

There are other reasons why companies build digital products with this type of web design animation too. Sometimes, it can help users figure out what actions take them from A to B.

hover states
Image source: wpepitome.com

Alternatively, you can use hover states just to entertain your users and keep them engaged.

hover states
Image source: designshack.net

Parallax scrolling effect

The parallax effect, or parallax scrolling, is another interactive web design trend that can help you deliver an outstanding user experience. Simply put, it’s an effect that makes the background image or content and forefront content of web pages move at different speeds while scrolling. Combined with a full-screen interface effect, parallax scrolling creates a feeling of space and depth. Besides making a website more memorable, it helps to draw users’ attention to specific sections or content.

Parallax scrolling effect
Image source: invisionapp.com

Loader screen

Internet speeds continue to increase, which is why website visitors can hardly tolerate bad loading times. But in some cases, delays are just unavoidable (like heavy traffic or a large amount of data that needs to be processed). Fortunately, interactive web design can help you with this task. When you use loading animations for experience optimization, you’ll be able to keep more people on a page. You’re also more likely to see users being more patient as content loads.

By Sulf: https://dribbble.com/shots/10173093-Loading-screen-animation

Animated and video backgrounds

Your interactive web design may also benefit from the dynamic layouts. Usually, when you animate elements, you create a much more immersive experience than traditional static backgrounds. Visually, it captivates users in a similar way to watching a movie or playing a video game. Additionally, dynamic backgrounds may help you instantly show what your business is about as well as convey its key messages. Basically, you can use animations or videos to add some motion to the website background.

video background
Image source: optimizepress.com

Animated 3D elements

The use of three-dimensional, real-life objects in web design is a growing trend that is unlikely to change any time soon. Whether to add 3D web design elements to your UX design system or not is no longer a question. New technologies such as webGL allow website owners not only to include 3D objects in their web interface, but also effectively combine them with animations. The results can be breathtaking. View the video below to see the true power of animated 3D in interactive web design.

Image galleries

If you want to show several images on one screen, you may use an interactive image gallery. Selected photos will change automatically or after a user clicks on a button. At the same time, animating effects will make the user experience more pleasant. Another benefit of interactive image galleries is that they allow you to save space and avoid “cluttering” the page with photos. If you’re not sure whether you can incorporate this type of animation into your website, you can conduct a design audit first.

Image galleries
Image source: dribbble.com Image credit: Yurij Prokopchenko

Kinetic typography

Different experiments with typography have become one of the most vivid UI/UX design trends in the last 2-3 years. Not only do designers play with fonts, text directions, and proportions but they also make the letters move. Since moving type provides almost endless possibilities for creativity, it can be harmoniously introduced into most styles. No matter whether you need to develop interactive web design for a FinTech company or digital agency, it’ll probably benefit from kinetic typography.

Kinetic typography
Image credit: Animography

Particle animations

A few years ago, the digital industry became obsessed with minimalism. So on the one side, website owners wanted to add motion to their products. But on the other side, they didn’t want to make landing pages overwhelmed with distracting moving elements. Particle animations appeared as designers’ solution to this request. Elegant yet impressive, they do make a difference, setting the website apart from the competition and greatly enriching the user experience.

Particle animations
Image source: dataveyes

This type of web animations is often used on homepages. Depending on your needs and goals, you may choose either interactive (i.e. movements triggered by users’ actions) or non-interactive (i.e. movements are not connected to users’ actions) particle animations for your website.

Animated navigation menu

Animated navigation is one of the simplest ways to create an interactive web design. It serves two purposes: 1) it helps designers liven up a page, and 2) assists visitors navigate a website. Additionally, it makes web solutions more “compact.” In some cases, users can access a menu without even scrolling. Although animated navigation isn’t something that necessarily amazes people, you can still be creative. For instance, you can use a slider instead of a hamburger icon that is considered a traditional navigational element.

Animated navigation menu
Image source: dribbble Image credit: Tran Mau Tri Tam

Creative combinations

If you want to take a holistic approach rather than simply adding motion to a website, you can combine several types of animations. For instance, you can make every user’s action followed by some animated effect like a hover state or micro-movements of illustrations. This will make a website interface more intuitive and aesthetically pleasant.

Interactive Web Design
Image source: tubikstudio.com

Animations can also help you tell your brand’s story or assist your messaging, especially when paired with other audio-visual effects/text. The Beyond Beauty project is a great example. When users enter the website, a song starts playing. Scrolling through the page makes the images and text move and change. If an image is clicked, users can listen to a story and read the transcript by the side.

Interactive Web Design
Image credit: wazile.com

Keep your business relevant with interactive web design

No matter if your company is just a local business or an established enterprise, most customers will likely judge it by your digital presence. Creating a delightful user experience isn’t something you do once and forever. Website owners must always keep up with design trends to demonstrate to customers that their businesses are modern, reliable, and relevant. Implementing motion design and interactive web design is a perfect way to improve the usability of digital products, make them more memorable, and increase engagement.

Want to power up your website with interactive elements? Reach out!