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The Role of VR & AR in E-commerce

The Role of VR & AR in E-commerce

By AR, customer experience, ecommerce, UX, VR No Comments

The competition among online retailers continues to grow, dramatically in light of the consequences of COVID-19. Capturing customer attention becomes more and more challenging, not to mention important. A wide range of choices and high customer service standards have made modern shoppers more demanding than ever. It means that getting ahead in the market is no longer just a matter of posting quality product photos. To stand out, online stores need to be creative and actively adopt innovation. In this context, virtual reality (VR) and augmented reality (AR) show great promise in transforming the entire e-commerce industry.

In this blog post, we’ll explain why it’s high time to implement VR and AR into your e-commerce business. We’ll also discuss how these technologies can increase conversion rates and enhance the customer shopping experience.

Why e-commerce stores should adopt VR and AR now

Online shopping is on the rise today. Statistics show that e-commerce platforms are experiencing an unprecedented increase in traffic since the beginning of the year. The world’s most popular retail websites generated 21.96 billion visits in June 2020 compared to only 16.7 billion just a few months before, in January 2020.

The COVID-19 pandemic has, of course, played a crucial role in such a dramatic shift. Today, many people avoid shopping in physical stores because they want to minimize the health risks associated with the coronavirus.

For the same reason, customers are getting more accustomed to buying things in a few clicks instead of spending a lot of time visiting shopping malls. It shortens the buyer’s experience where they can purchase their products faster and with greater convenience.

covid-19 online shopping

However, the expectations of digital buyers are rising as well. People pay attention not only to what you sell but also to how you sell it. According to PWC’s research, 73 percent of customers said that shopping experience is a decision-making factor for them (along with product price and quality). Another study shows that most buyers believe that new technologies improve the purchasing process, both in real life and on the internet.

online shopping stats
Image credit: smartinsights.com

Finally, online shoppers love immersive experiences enabled by virtual reality and augmented reality. To give you some hard numbers, 61 percent of survey respondents pointed out that the AR technology has influenced their buying choices. In addition, the price for virtual reality headsets is going down. For example, you can buy Oculus Quest 2 for just $299. The availability and affordability of VR devices open the doors to a number of opportunities for VR-related shopping and user experience optimization.

Benefits of VR and AR for online retailers

online retailers

Some online retailers hesitate to invest in VR and AR because they believe it’s just another passing user experience trend. However, this belief has few legs to stand on. In reality, VR and AR can completely reshape the way an e-commerce store functions, taking its KPIs to a new level. Here are the main advantages internet merchants can benefit from by adopting virtual and augmented reality.

Brand awareness

Building effective marketing campaigns is a challenge for any online business. Even if internet users see a company’s ad on Google or social media, odds are they’re unlikely to click on it, never mind being able to recall it in a few minutes. It’s not necessarily because the ad itself is bad. It’s because people are exposed to a huge amount of ‘digital noise’ these days.

In other words, people need a reason to remember a brand. Businesses that use VR and AR are more likely to stand out and get noticed as they offer a unique experience that internet users cannot get anywhere else.

Increased sales

To achieve success, e-commerce businesses can’t rely on only driving traffic to their websites. You need to engage and convince your potential customers. VR and AR experiences are two things; immersive and impressive. They make people want to engage with the virtual world. Just like when users play VR games, customers engaged with an online VR experience is more likely to stay on a web page or in an app for a longer time.

For online retailers, it means that visitors will view more products and make more purchases. Besides, the implementation of AR and VR is a great way to increase the number of returning customers who are loyal to your brand.

Reduced return rates

When buying things online, people cannot touch or experience a product. That’s why the risk that the customer makes a mistake and purchases something that doesn’t fit their needs is high. As a result, online retailers get many returns and spend a lot of resources on admin and managing these returns.

AR and VR give customers an opportunity to ‘feel’ a product and make sure that it’s exactly what they are looking for. By adopting these technologies, e-commerce stores can reduce the number of returns and save operational costs.

Benefits of VR and AR for online shoppers

The implementation of virtual and augmented reality is beneficial not only for e-commerce businesses but also for their customers. Many people choose to shop in brick and mortar stores because they don’t want to waste money on something that looks great on a photo but is completely different in real life. AR and VR experiences can significantly mitigate this fear. Let’s take a closer look at how virtual and augmented reality helps digital buyers make better shopping decisions.

Convenience

Since visiting a virtual store or showroom resembles real in-store experiences, it makes online shopping more convenient and anxiety-free. By moving around a fictitious environment, people can explore products similarly to how they would in a physical store, but from the comfort of their homes. Such simulations of real-life experiences allow customers to save a lot of time while enjoying most of the benefits offered by traditional shopping.

Try-before-you-buy

AR apps can cut down the time customers spend choosing the right item. For instance, users can just point their smartphone camera at their feet to see if a particular model of sneakers suit them.

Augmented reality also allows buyers to try things virtually, which is invaluable when you want to buy clothing or makeup. For example, customers can simply download an AR-enabled app to see if a particular lipstick shade looks good on them.

Try-before-you-buy
Image credit: techcrunch.com

Satisfaction

People want to receive positive emotions when they spend time on the internet, and online shopping is no exception. In this context, good customer service is fundamental, however, it’s far from enough. Good customer service is a bare minimum that all customers expect when shopping online.

To get ahead of the curve, e-commerce businesses should pay a lot of attention to customer satisfaction and strive to not just meet but exceed buyers’ expectations. AR and VR are perfect tools to achieve this goal. Besides making shopping more convenient, these technologies can gamify the entire process of buying products online. Leading shoppers to not only wanting to purchase items but to return later, as they had an enjoyable time in the process.

VR and AR in e-commerce: success stories

According to the survey by Gartner, almost 50 percent of retailers plan to invest in augmented or virtual reality. While many are yet to make VR and AR a reality, there are still plenty who have made the transition. We’ve already seen many success stories about AR and VR implementation into e-commerce businesses. To inspire you for digital transformation and innovation, we’ve selected a few choice examples.

IKEA AR app

IKEA has an AR-based mobile application that allows users to see if a specific furniture item fits their room. The app shows all items at scale to give customers a sense of the products’ real dimensions. Users can also choose multiple items and place them in a room at once to make sure they look good together.

Sephora AR app

Sephora’s AR-enabled application was created to let users virtually try on makeup. First, the app scans a person’s face to figure out where the eyes, lips, and nose are. After that, users can choose different looks, for example, lip colors or lash styles, and see if the makeup suits them.

Sephora AR app
Image source: theverge.com

Since the first release of the Sephora AR app, a lot of brands have launched similar solutions. So, it becomes a real trend in the beauty industry. For instance, take a look at the prototype below. Such an app would allow you to try on different lipstick shades, eye and brow makeup, and even nail color.

Andrea Hock

Dior VR store

Dior’s VR store gives visitors an opportunity to virtually browse the collection of the brand’s soaps, lotions, etc. and buy their chosen products online. These VR retail experiences have helped the company adjust to lockdowns related to the COVID-19 pandemic. However, we would be very surprised if these changes aren’t here to stay.

Dior VR store
Image source: glossy.co

Final thoughts

It’s hard to imagine the future of the e-commerce industry without the VR and AR experience.

Although the adoption level of these technologies among online retailers have yet to take off, the situation is expected to change in the near future. It means that you can reap all the benefits of implementing immersive experiences into your business before everyone else in the market does the same.

Want to learn more? Reach out!

The State of UX for 2020

The State of UX for 2020

By customer experience, design, digital transformation, interaction design, user experience, user interface No Comments

We expect 2020 to be a momentous year in the space of UX design. New technology and user experience trends during the last decade have made competition across most modern industries tougher than ever before. Naturally, this motivates businesses to put even a greater focus on the user experience.

Today, the challenge in sensing customers’ needs and wants is no longer enough to stand out and be successful. Companies that want to win a higher market share must also be a step ahead of the herd and anticipate future UX trends.

To give you a leg up, we’ve collected the latest trends of the digital world which, we believe, will shape user experience in 2020. Give them a look and make strategic decisions before your rivals do.

Even more personalized experience

Personalization has been an essential part of experience optimization for a while already. However, as technologies continue to evolve businesses become better able to precisely tailor their offers to different users.

Besides using cookies that store only basic information about a user, website and app owners may now take advantage of the Internet of Things (IoT), Artificial Intelligence (AI) and related technologies (e.g. advanced data analytics, machine and deep learning). They open doors to a whole bunch of new UX-related opportunities and experiences.

A great example is Netflix. This well-known video-streaming service applies machine learning algorithms to provide every user with relevant content by personalizing recommendations, push notifications, and search results.

netflix screenshot

Starbucks goes even further. It combines AI with geolocation technology to deliver a truly futuristic experience. In particular, users of its famous location-aware app receive highly personalized promo messages at the time when they are in a specific place, i.e. near the Starbucks shop.

startbucks screenshot
Image source: Build Fire

In 2020 there won’t even be a question whether to make your app user-centric or not. The key differentiator will be the extent to which you’re ready to personalize your product.

Voice user interfaces are getting to their peak

In today’s fast-paced world time is money, and its value is high. Voice User Interfaces (VUIs) and virtual assistants help users navigate through an app faster while the handsfree capabilities allow users to multitask. No wonder voice user interface interaction has been on the top of UX trends for the last several years. The question is; what will happen with Voice User Interfaces (VUI) in 2020?

Well, VUI will continue to strengthen its position as the second most popular type of app navigation after graphical user interface (GUI). Is there a chance it’ll leapfrog GUI on the list?

We don’t see that happening next year. But voice-assisted UI will definitely continue getting closer to the first position in the ranking. There is even a quite promising prediction made by ComScore in 2016 that nearly half of searches will be voice searches in 2020.

Voice search by 2020
Image source: Milestone Insights Voice Search Report

We still expect a significant shift in the quality of VUIs. As natural language processing (NLP) technology is evolving, voice interactions and voice assistants become more effective in finding accurate answers. Besides, our interaction with them will also become more natural. It’ll resemble more human-to-human communication rather than a conversation with a robot.

Alexa chatting
Image source: SnapTravel

On top of that, the array of tasks we can perform with a voice command will probably increase in 2020. For instance, Google Duplex, a new project by Google, has already enabled setting up appointments over the phone without any interaction with a person on the other end from a user’s side.

Google Duplex
Image source: Google

Introduction of a Chief Experience Officer position

Creating a user experience that is both holistic and consistent is crucial for enhancing the usability of a product and making a brand memorable. Traditionally, UX professionals or a designer together with a marketing team has been responsible for ensuring this part of the development. But the situation is quite different now.

The list of platforms today’s organizations use to maintain their digital presence is not limited to a website and mobile app. Wearables and smart devices are growing in popularity, the number of social media channels is increasing and becoming more complex. In general, markets are becoming ever more dynamic. Ensuring a positive customer experience is now a much more complex activity than it used to be. This is why a new C-level executive position is necessary.

As of the end of 2019, not many businesses introduced the position of CXO. Introducing this position to your business will give you a significant competitive advantage for your company in the coming year. In particular, a chief experience officer will help you perform a comprehensive visual audit and build a holistic UX design system.

The rise of VR & AR in fashion and e-commerce

In 2020, Virtual Reality (VR) and Artificial Reality or Augmented Reality (AR) technologies will continue blurring the borders between the real and digital worlds. The success which such pioneers as Ikea, Toyota, LEGO, and Zara reached with their VR/AR-powered apps has inspired many other businesses to take a fresh look at the way they promote and sell products.

LEGO ar app
Image source: kidscreen.com

The development of applications containing virtual reality or augmented reality elements has also become more accessible in terms of costs and availability of specialists. All these factors lay the groundwork for a boom in VR/AR that can happen any year now. Of course, not all business areas will adopt these technologies equally fast. But such sectors as interior design, e-commerce, and fashion will likely become dependent on this type of interaction design in the near future.

For instance, at the beginning of this year, Gucci launched its AR-based app that allows users to try on sneakers by pointing a smartphone camera at their feet.

Gucci AR app
Image source: designboom.com

In May, Nike released its own mobile app that uses augmented reality technology to help customers accurately define their size.

Since online shopping is an active and ever-growing niche (e.g. about 60 percent of millennials prefer it over traditional shopping), we have all reason to believe that similar functionality will become industry standard quite soon.

3D design is taking over the app world

In our 2019 State of UX article, we were writing about Memoji which had been introduced with the release of iOS12. In the last twelve months, designers have started to use both static and dynamic 3D elements more frequently. The trend of 3D design has become vivid and noticeable.

Besides being eye-catching, a 3D presentation of interfaces helps to deliver a truly realistic user experience. A study shows that modern people are online for nearly 7 hours per day. This means that we spend an enormous amount of time in a virtual environment.

A 3D view makes our stay there more natural and comfortable. That’s why leveraging the power of 3D will be a great idea for all app creators and website owners in 2020.

3d design app
Image credit: Chris Frank

In case you’re not sure if 3D elements will suit the overall visual identity of your brand, you can perform a site design audit before introducing any changes. Doing so will make it easier for you to get to grips with the big picture and make informed decisions.

Adaptability to the new foldable phones

The year of 2019 has been an important milestone for phone manufacturers all over the world. The long-awaited foldable displays finally became a reality. Practically all market leaders either expressed their interest in developing such a device or unveiled their prototypes capable of being folded in numerous different ways.

Realizing that stakes were high, Samsung tried to outrun its competitors. In April, the company pre-released its Galaxy Fold, the world’s first foldable smartphone.

Galaxy Fold
Image source: Samsung

Although the device was exposed to a number of quality concerns and Samsung had to delay its release, we have all reason to expect that foldable displays will enter the global mass market in 2020. This will naturally bring a lot of changes to user experience, for example:

  • A grip will depend on whether a person is holding a folded and unfolded device. The main task of UX designers is to make it convenient for both cases.
  • A user will have to be able to switch between different forms of a device seamlessly. That’s why app creators must ensure the continuity of an application, meaning that a person should have an opportunity to continue using it when upgrading to a new device.
  • Unfolded devices will allow users to have multiple active apps on their screens. So to create a truly outstanding user experience, designers will need to keep this multitasking capability in mind.
Galaxy Fold
Image source: Samsung

Versatile UX for device-neutral apps

Ever since the IoT technology came on the scene, the discussions about platform-agnostic applications have never left the tech community. Nowadays, our personal digital ecosystem is much richer than five, three, or even two years ago. We use mobile phones, PC, and laptops interchangeably on a daily basis but also wearables, smart home appliances (like Google home), and car dashboards (like the one Tesla offers).

For many years, responsiveness has been the main requirement of web solutions. However, responsive design is no longer optional, it’s the default. Today’s users will unlikely to tolerate an application that doesn’t adjust to screen size or platform.

responsive design
Image source: giphy.com

But, on top of that, they expect to receive an integrated experience. This means that information must be consistent across all the systems. And the process should be continuous, allowing a user to pick it up at any point on any device.

That’s why we foresee that device integration and synchronization will get to the forefront next year. Logically, creating a versatile UX design will become a huge new challenge for designers in 2020.

User control over the content

The interactive experience is another ‘big thing’ that has a huge potential to become a major UX trend in 2020. To be precise, some forward-thinking marketers had been trying to promote products with the help of interactive videos before. But this type of content, where the user interacts directly with the content, only managed to generate massive interest after Bandersnatch, a Black Mirror’s interactive episode, was released on 28 December 2018.

Bandersnatch
Image source: meg.onemega.com

As it turned out, fashion brands and e-commerce stores became the first adopters of interactive videos. This is because such videos not only offer an immersive experience but they also are an efficient money-catching tool. By watching them, users can shop while still consuming the content. This allows them to act on their desire to buy a product when the desire is at its highest point.

interactive shopping video
Image source: cdn.trendhunterstatic.com

Besides making online shopping easier and faster, interactive videos are also more enjoyable and captivating than ordinary videos. If you want to create a stunning visual design with a great user experience that will allow you to win over the competition in the coming year, then giving users better control over the content is definitely the right thing to start with.

Expansion of interface animations

Adding motion to button, tabs, menus and other visual elements is not a brand new thing in UI/UX design. We’ve seen it this year and it’ll continue being popular in 2020. However, as animations seem to still be in the process of gaining momentum, we’ll probably see even more animated interfaces on our screens in the next twelve months. Just like 3D design, moving objects help UX designers grab users’ attention as well as make their experience more realistic and engaging.

interface animations
Image source: tubikstudio.com

Yet, it’s important to remember that every animation you implement into the app interface should serve a purpose. In other words, you don’t have to animate everything on a page. If you do so, a user will be distracted by visual noise – which is no doubt not the outcome you’re aiming at.

Instead, you may create a feedback animation that will make app navigation easier. Specifically, it’ll show users that they’re on the right path after an action is taken.

feedback animation
Image credit: tubikstudio.com

Animated progress indicators are also a nice idea for most mobile apps. They help users understand that there aren’t any problems with the application, it just needs more time to perform a certain task.

Animated progress indicator
Image source: Dribbble

If you have doubts about whether you need to add more animated elements to the interface or not, we recommend you to conduct a design audit first.

Typography will still matter a lot

When it comes to conveying messages, companies have a wide array of formats to choose from. But while videos and images are considered the most captivating, text content remains the main and the most effective method of communication in the online world. That’s why typography never loses its relevance and, of course, it will still be in the spotlight in 2020.

What major change may we expect in the year to come? As a rule, a user gets a meaningful and memorable experience only when the design is well-balanced and consistent. Since we’ll probably see more 3D elements and animations in the interfaces, typography will have to reflect these effects too.

typography animated
Image source: andreirobu.com

Of course, this doesn’t mean that San-Serif fonts, which are now widely used in the digital space, will completely disappear during the next year. But UI/UX designers will become more creative with the way text is presented on a page. Chaotic typography with mixed sizes and patterns (e.g. filled and outlined letters), as well as experiments with text directions, will likely be quite common in 2020.

Chaotic typography
Image source: Dribbble (by Oleh Gvozdetskyi)

The obsession with dark themes

Dark Mode became the most noticeable visual change brought by iOS13 in September 2019. The feature provides the option of replacing the bright colors of an interface with black and dark grey, making it more pleasant for eyes in a poorly lit environment. During the month that followed this release, dark modes were also introduced by Instagram, Gmail, and Facebook (partially). So we can make confident predictions about the dark mode ‘fever’ that will likely expand in 2020.

iOS 13 dark mode
Image source: techradar.com

Besides aesthetic value, dark themes also improve the readability of text and are perceived as less harsh if a person uses a device at night. Whether to enable it or not is a matter of personal preference. But if you implement such a mode for your app, your users will for sure appreciate it.

Custom illustrations will fill up the interfaces

In 2020, designers will have to cooperate with digital illustrators more frequently as bespoke interface illustrations are another emerging UI/UX trend. Stock photos that have been quite popular for many years now are no longer acceptable. Stock photos simply don’t offer the level of uniqueness most brands and users seek. At the same time, digital art is much more flexible in terms of styles, shapes, compositions, and characters.

But catchiness isn’t the only reason why illustrations are so powerful. The correct illustrations in combination with other elements on a web page can help you make the right emphasis and draw visitors’ attention to the CTAs. They also make an interface more emotionally appealing and help to create the right tone and mood.

web page illustration
Image source: Dribbble (by Tubik)

Speaking about mobile development, custom illustrations have always been less popular in this sector. However, such a situation is going to change as they’re getting more and more common – not only on the onboarding screens but also at other touchpoints (e.g. error notifications).

mobile interface illustration
Image source: Dribble (by Icons8 team)

The final word

We want to give you a comprehensive review of the trends which will likely define the UX design space of 2020. We made our conclusions based on our professional experience and the latest information about technological advancements. Yet, the digital world is hyperdynamic and a lot may change in a blink of an eye.

Some innovative solutions may appear completely unexpectedly and change the rules of the game across several industries. But don’t worry. We’ll keep track of UX best practices of 2020 and let you know about all important trends.

Want to build your next product with us? Reach out!

Hottest IoT-based Solutions Transforming the World

By customer experience, design, IoT, omnichannel No Comments

With the emergence of smart home devices like Google Home, Amazon Alexa, and more, everybody is going nuts about connectivity. Wearables such as smartwatches and fitness bands are no longer something rare or unique – a lot of us have and use them on a daily basis. This is also the case with remote-controlled home appliances that are connected to the internet, industrial assets and transportation systems. It’s no wonder that the IoT market size is expected to grow to $457.29 billion by 2020.

The concept of connected devices, more commonly called the Internet of Things (IoT), is not brand new – it was introduced in the early 80s. However, tech experts and ordinary people alike are still excited to see where this is all going.

As professional designers and developers, we also keep track of the current IoT trends. In this article, we’ll take a look at some of the new IoT services and solutions which have the potential to become an integral part of our everyday lives in the near future.

Even more smart stores

It’s only been a year since Amazon opened its first no-checkout Amazon Go store to the public in Seattle. This automation solution has been made possible by the leaps in machine learning and IoT data processing. However, rumor has it that the company already plans its international expansion. As of today, the chain consists of nine smart stores located in the US but we can expect to have the first cashier-less store in the U.K in the nearest future. And, according to Bloomberg, Amazon will open about 3,000 other smart supermarkets by 2021.

Shopping in Amazon Go gif
Image source: giphy.com

The idea of doing shopping by just entering the store, grabbing the groceries and leaving without being checked out still sounds futuristic to a lot of people. Yet, Amazon is not the only company trying to take advantage of advanced shopping technology. Microsoft is already treading on its heels.

Recently, the company announced its partnership with Kroger, a large chain of US supermarkets. And many of the innovative solutions they created are based on IoT technology. Digital shelves, personalized ads and automatic alerts notifying store staff of low inventories are already redefining the way we think about supermarkets.

Reportedly, other retailers around the world will also have an opportunity to buy this solution. In other words, it’s just a matter of time before the smart store like Amazon Go will become an industry standard.

Smart fridges and the smart way of shopping for groceries

Smart grocery management is another category of IoT solutions which are going to take customer shopping experience to the next level. The main idea behind it is simple, yet genius. It is to make smart home products help us do grocery shopping in an easy and time-effective way.

The most famous smart device of this kind that already exists is Samsung Family Hub. Simply put, it’s a smart fridge that, among other things, can take photos of products stored in it. Users then can view such photos via their smartphones as they shop. On top of that, the fridge can mirror a TV, synchronize with calendars, share notes and messages. It can even help its owners control smart lighting, oven, front door video doorbells or security cameras etc. remotely.

Samsung Family Hub gif
Image source: Samsung.com

The smart home hub

Speaking about front door cameras, they’ll become smart too. At CES 2019, an IoT product called Door View Cam was announced by Ring company. The camera can be used as a regular glass peephole. But besides that, it can stream video to your smartphone and let you talk to anyone standing at your front door.

doors with Door View Cam
Image source: USA TODAY

As a side note, the smart home niche is expected to grow significantly in the near future (see the chart below). In short, the smart home niche can potentially become a gold mine for businesses that are ready to invest in IoT and new technologies. Among the many new products, you’ll find: the smart thermostat, smart speaker, smart plug, smart locks, and more.

Smart Home technology expected growth

Fairytales can come true with smart mirrors

Remember that episode from the fairytale about Snow White when she asks the magic mirror:  ‘Mirror, mirror on the wall, who is the fairest of them all?’ ? Well, it no longer sounds like a fairytale because a ‘magic’ mirror can actually answer that question. A smart mirror by Capstone Connected Home was introduced at CES 2019 and it’s expected to be released later this year.

a girl in front of a smart mirror
Image source: Capstone Connected Home

At first glance, this smart mirror looks like a regular mirror and can be used as such. But that is far from all it can do. Besides working as a mirror, this gadget also has Google Assistant built-in, so it can practically do all the things the latter does. For instance, you can check the emails while brushing your teeth, access social media, stream YouTube videos or even play games.

Another cool thing about Capstone Smart Mirror is that you’ll still be able to see yourself through the content shown on the mirror ‘screen’, so it’s not just a huge tablet. We believe that the idea behind this device is very promising and that smart mirrors will make our mornings more pleasant and productive very soon.

IoT provides the future of healthcare

Unlike the previous two types of IoT solutions which aim to make our lives easier, the Internet of Healthcare Things (or IoHT) also helps people feel better and be healthier. It even has the potential to save lives.

The list of ways you can implement this technology in practice is virtually endless. For instance, there are solutions that gather information about the patient’s health and send a notification to a doctor if something is wrong. Other apps help monitor user’s medication schedules, activities and sleep cycles. Some IoT devices can also automatically identify any glitches in medical hardware so they can be fixed in a timely manner.

E-Alert by Philips is a great example of the latter type of IoHT solution. This tool measures key parameters of magnetic resonance imaging and alerts if something in the system doesn’t work properly.

e-Alert by Philips chart
Image source: philips.com.au

Moreover, there are also IoT devices that help doctors train without the risk of doing any harm to bodies or patients. For instance, Osso VR is a training gadget for surgeons that combines IoT and VR technologies and allows doctors to perform realistic operations in a risk-free virtual reality space. The product was released a few years ago but is still actively discussed on different professional platforms, such as this year’s CES conference.

a surgeon using OSSO VR
Image source: Osso VR

Although some smart medical devices already exist, we expect even more are in development already. And the IoT technology is versatile and flexible enough to satisfy the needs of any medical organization or hospital.

Pets will live better too

Human beings are not the only creatures who can benefit from the innovative solutions you can create with IoT. With the help of IoT technology, the life of our four-legged friends can be more pleasant and safer as well.

Different pet trackers that utilize GPS technology appeared a few years ago and have already won the hearts of animal owners. You can attach a small sensor to a pets’ collars or embed the sensor into them. This makes it possible to easily find the location of your cat or dog via a smartphone.

People often treat their cats, dogs, hamsters, parrots etc. as family members. That’s why they seek out pet care products that will make their pets happier. One of the most innovative solutions in this regard is a smart bed such as Petrics Smart Pet Bed introduced at CES 2018. Besides controlling the key health parameters (weight, sleep time etc.), it allows for the remote thermostatic control to maintain the temperature that is optimal for a specific breed.

Dog on Petrics Smart Pet Bed

Another popular IoT product that has the potential to become a must-have for any pet parent is a smart feeder. This type of device remotely controls food supply for cats and dogs (portion sizes, feeding schedule etc.). Some also have a camera, allowing the pet owner to check in on the pet remotely.

Cat eating from smart feeder
Image source: HomeCrux

It’s worth mentioning that quite a few smart feeders have already been created. Yet, the niche is ever-growing so there’s plenty of room for new pet-caring products with more advanced features.

Hyperconnected businesses and IoT manufacturing

One can hardly find a business that will not benefit from IoT-fueled solutions. No matter what your company produces and sells there are always processes that can be automated and done faster and more efficiently.

As of today, a lot of businesses, especially in the manufacturing industry, are successfully harnessing the power of IoT technology. For instance, at the Siemens plants in Germany, 75 percent of the production process is automated. The figure is quite significant, however, Siemens is planning on taking it further by creating a smart plant that is entirely automated.

And Siemens is not alone with its intentions. According to Juniper Research, the number of industrial IoT connections is going to grow to 46 billion in the next four years. This means that all businesses must consider investing in IoT solutions to stay competitive.

IoT is revolutionizing our personal and professional lives

Many IoT solutions may seem revolutionary or even unbelievable to us. However, we have to come to terms with the thought that most aspects of our lives will include IoT devices in the very near future. At the same time, the Internet of Things provides fantastic potential for innovation for businesses. So if you have a brilliant idea for an IoT-based product that will either allow people to handle their routine tasks more easily or help you optimize your business activity, it’s the perfect time to turn it into reality.

Looking for a development team for your next IoT project? Just contact us!